Starting now our communication will be a little fresher. Perhaps there are even a few ideas here that you could use in your company.
Have you seen our Zebrilla on zebrilla.jarltech.com? For this campaign we sketched a Zebrilla and had it built. This larger than life figure is a combination of zebra and gorilla, for presenting the new Zebra ET5X Series with Gorilla glass. The stream shows our Zebrilla 24 hours online as it prints raffle tickets on a label printer for all resellers who place their order for the new tablet PCs with us.
On Thursday (7 December) at 10 a.m. I will keep the Zebrilla company and read an excerpt from the new devices' manual. This way, the monkey doesn't feel so lonely, since two monkeys are better than one. I hope you'll tune in! :)
Then there is our new "Premium Distribution Machine". Totally cool. It was a huge hit at the GITEX exhibition in Dubai. You simply insert a euro into the machine and the machine then gives you back a five euro banknote. Of course it is glued onto a flyer explaining in great detail why dealers are able to make more with less with Jarltech's value-add services. You do understand, of course, that we have to somewhat limit access to the machine. :) Soon you will see it for yourself at the bar in our Showroom at the new Jarltech headquarters.
We also took a leap with our Update magazine and turned it into an audio book. This time, I am not the one doing the reading, but rather the voice actor of Marty McFly from the movie "Back to the Future", which was an excellent fit with the cover of our Update magazine.
On Facebook you have probably already seen our monster poster, with which we have facelifted an ugly wall on our new building. The poster measures an impressive 12 x 18 metres and definitely deserves the title "monster". I still am amazed by it when I visit the building.
Even our reception area has been designed by a renowned artist. The drafts alone have already wowed everyone who has seen them. In the middle hangs a large neon installation, which drives the theme of the room's decor. I won't reveal any further details before the grand opening.
We're not finished yet. Moving on, art printed on direct thermal paper will soon be a topic. Once again, having a superb in-house marketing department more than pays for itself. From comics to social media advertising up to product and model photos for our 400-page catalogue, the Update magazine, web offers and even giveaways ? we do it all in-house. That makes us faster and hopefully separates us a little bit more from our beloved market players.
Complaining – the national pastime of the Germans
Let’s be honest, we Germans love to complain – about the weather, football, the economy, politics, etc....
Let’s be honest, we Germans love to complain – about the weather, football, the economy, politics, etc. This unites us all – regardless of our social class or political affiliation. Complaining is a national pastime in Germany. We love to grumble about high prices, the shortage of skilled workers and the weakening economy, while at the same time discussing our next holiday or the four-day week. Please don’t get me wrong, I am all for everyone taking a lot of time off and having a good rest – the only thing that bothers me is the fact that we love to see everything in such a gloomy light! We have to start working together to find solutions, because what we forget amidst all the moaning are our own abilities.
No, Germany is not falling apart! Germany still has a lot of untapped potential. We have people with great ideas, curious and inquisitive people (yes, even among Gen Z), a high average level of education, a high degree of legal certainty, a consistently strong industry, very good research ... and yes, we also have the capital. But we have to stop complaining and focus on our strengths. We are capable of innovation, we can be or remain market leaders in many areas, but, at the same time, we have to be open-minded. Even if one area collapses, we can successfully develop and expand a subsequent one. These are our strengths. However, we have to accept the challenge – be it in society, in politics or in the economy. Burying our heads in the sand won’t help us.
We are once again facing enormous opportunities for our future – whether in medical research, industry, the energy sector or, of course, across the board in the field of AI. And that’s just what comes to mind. There is, of course, much more. Let’s work together to develop new ideas that will advance us not only as a society, but also as a business location. There is potential out there, it just needs to be tapped! And by the way, we’ll have less reason to complain!
The road to success: do we really have to get worse at everything?
Last week I had a conversation with a customer that left me speechless....
Last week I had a conversation with a customer that left me speechless. Our sales department asked me to speak to a customer on the phone who doesn’t buy from us because we supposedly supply end customers.
No problem, I thought. I called and explained that this is exactly what we don’t do, and that this is a key promise to our dealers. There are extremely rare exceptions, – only if a vendor forces us to, or a retailer explicitly asks us to. But that almost never happens.
Then it turned out that there was a misunderstanding: the customer said that we also supply small retailers. My answer: »Yes, we do and we have to, based on our contracts with the vendors. Our competitors do that too.«
»All correct«, I hear, but then it got exciting: »Your large competitors are not interested in small customers, so they are poorly served. At Jarltech, the small dealers feel comfortable because you provide a great service.«
I didn't know whether to laugh or cry ... A customer doesn’t buy from us because our service is too good? I hadn’t expected that.
But don't worry, contrary to the headline: We will continue to endeavour to offer every customer the best service we can!
Why is good service so important again?
I'm writing to you today from China. Here I have learnt once again why good service is so important....
I'm writing to you today from China. Here I have learnt once again why good service is so important. If you want a customer to pay more than elsewhere, then you have to make the difference! You have to know what they like and anticipate their wishes.
Here in Shenzhen is the Grand Hyatt Hotel – I was here at least six times a year before Corona – and even stored some luggage in Shenzhen, so that I only had to fly with hand luggage. Liquids and such ... that was difficult on the plane.
It’s been over three years since I was last here, and I arrived to be greeted by an armada of hotel staff. My beloved Coke Zero was waiting for me in the car outside the airport. My luggage, which I hadn’t expected to see again, had been stored for three years and completely cleaned for my new stay. Everything was hanging in the wardrobe and the bathroom was neat and tidy. My razor was charged and my chargers stood on the desk. Of course, the fridge was full of Coke Zero and the white wine I had last drunk three years ago. Even the room service knew what I liked to eat.
That’s what hospitality really is. And we have to do the same at Jarltech. Always write down what our customers want and like. And when I go out to dine with a customer, I need to know whether they are vegan or if they don’t like pork, for example. Some customers want to be called and courted on a weekly basis, whereas others find this rather annoying. Some still prefer paper catalogues, others believe it’s environmental pollution. And all the better if a customer returns after three years, and I still have it all written down somewhere. Jarltech may not be a hotel, but we are a service provider that has to differentiate itself The difference is always in the details.
The world's smallest chef gives a guest performance in Usingen
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October...
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October 2023 to the 30th of April 2024. Personally, I always have fun enjoying delicious food with a bit of a show. Come by sometime – it's also great for Christmas parties with up to 20 people. And if you're a customer of ours, why not have your sales contact invite you next time you visit Jarltech? 😊
Have fun with the little chef!